The 2010’s are coming to an end, and soon we’ll be living in a new iteration of the “roaring ’20s.” (Will jazz become the predominant genre again? Only time will tell.) Whether the past ten years feel like they’ve flown or crept by, you’ve surely experienced a decade’s worth of change and growth. You may even be reminiscing with pictures of how you and your loved ones have matured or “glowed-up” throughout the years. But what about your listening habits?
![]()
From 2010 to 2019, you’ve likely discovered new tunes and podcasts, fallen back in love with old favorites, and maybe even grown to enjoy a new genre or two. That’s why this year, we’re not only bringing back your annual personalized “Spotify Wrapped,” but we’re also showcasing our users’ listening throughout the last decade.
Plan Premium Country Philippines Device Huawei P30 Operating System Android Pie (9) I'm trying to open the 2019 Wrapped on Spotify app but it does not open. Is that issue has something to do with the app or my phone? Spotify Wrapped launches in early December each year and the 2019 edition came out this morning. Users tap on a link in the app or go to the Wrapped website to find out who they listened to most.
That means this year, your Wrapped will include the songs, albums, artists, and podcasts you discovered throughout 2019, plus the artists you streamed the most throughout the decade on Spotify. It’s “Wrapped” the way you love it—but with more nostalgia than ever before.
“This year, your Wrapped will include the songs, albums, artists, and podcasts you discovered throughout 2019, plus the artists you streamed the most throughout the decade on Spotify.
Spotify Wrapped 2019 Not Working
Plus this year, for the first time ever, you can view your Wrapped right when you log in to your Spotify app—or head to spotify.com/wrapped. Once you’re in, you’ll discover your top artist, top song through each season, top podcasts, genres, total minutes streamed in 2019.
This year, we’re also showing how global your listening is by highlighting where some of your top artists hail from on a world map. Spotify users who have been with us for at least two years will get a personalized recap highlighting their top artist and total minutes streamed throughout the decade, as well as top artist and song for each year. Then, relive your top tracks in a personalized playlist, or take a look at the most-streamed songs on Spotify this year and throughout the decade.
Spotify Premium users will even get to go a little deeper, with access to additional personalized data stories and insights about their year in listening that includes the number of artists they discovered and the top artist they discovered this year.
Premium and Free users alike can share the results with friends, family, and followers through Instagram, Twitter, Snapchat or Facebook with a personalized “2019 Wrapped” or “My Decade Wrapped” share card. These are complete with a summary of your top tracks, artists, and genre from their listening history on Spotify.
Spotify download quality mac. This year, artists and podcasters can also simply log into their Spotify for Artists or Spotify for Podcasters page to discover how their music and podcasts connected with fans across the world in 2019 Artist “Wrapped” and the brand-new 2019 Podcaster “Wrapped.” If you had three listeners before October 31st, a Wrapped experience is waiting for you—even if you still need to claim your Spotify for Artist or Spotify for Podcaster account.
2019 Artist “Wrapped” is a destination specifically for artists to discover how their music connected with fans across the world. Artists and their teams will receive a custom personalized Spotify “Wrapped” experience where they learn facts about their fan listening throughout the year including total fan hours streamed, highest number of fan streams per hour, percentage increase in followers and other metrics such as the country in which listening grew the most, the number of fans that had the artist as their number one artist, and more. The 2019 Artist “Wrapped” share card, which can also be shared on social media, will include their fans’ total streams, hours, listeners, and countries for the year.
For the first time ever, Podcasters will get their own “Wrapped” experience, accessible through Spotify for Podcasters. Podcasters and their teams can find facts about their show’s growth and audience’s preferences, including the top episodes, year over year gains in followers, top country for audience growth, number of fans with their show as their top podcast, the four related podcasts their fans also listen to, and more. The shareable 2019 Podcaster “Wrapped” share card will include the total number of episodes produced, the total number of hours produced and podcasters’ top two countries.
As we reach the end of the decade, we’re excited to give our users—listeners, artists, and podcasters—a look back on the past ten years in music and culture. So open up your Spotify app or head to spotify.com/wrapped to see how you’ve been at the center of it all.
There’s been so much good music in the past ten years, so we’ve put together our own Playlist of the Decade. What’s on yours?
As we prepare to launch 2020 Wrapped, we remind ourselves of the challenges we took on and lessons learned to make this year’s experience even better for audio fans, like you, around the world.
The 2019 Wrapped campaign was a first on many fronts. It was the first Wrapped experience to exist in-app, give our listeners a look back on the past 10 years of music and culture, and the first to shine a light on how our artists and podcasters connected with their listeners over the past 10 years.
Along with processing a decade’s worth of data for over 240 million active users (you can read more from our data team here), we wanted to take on the challenge of transitioning the Wrapped experience from web-only to in-app. To accomplish this, multiple sub-teams were responsible for a range of functions, including marketing, legal, design, data, and frontend and backend engineering. This undertaking was a company-wide effort and one that was met with both successes and learning experiences.
Setting the stage
We have a number of learnings that we can carry forward like what worked well and what could have been improved — we wanted to share some of those highlights.
The product team is modeled like a startup, which proved beneficial during development; lean, resilient, innovative, risk-taking, and using mistakes as learning opportunities. The goal was to create an engaging, shareable experience for users, and the developer team needed to strike a balance between the product team’s aspirations, minimizing risks, and managing dependencies for execution. It required creativity and flexibility in problem-solving.
Empower the team through clear goals and step aside
The team, composed of different disciplines including Insights, Design, Product and Tech, gathered to define their respective priorities and KPIs. This was very useful for onboarding engineers on to the project, motivating and empowering them to make decisions, and prioritizing, first and foremost, the work. A question like, “Should I fix a bug for sharing or for the stories experience?” was easily answered without bottlenecks.
To give users the best native experience possible, the experience needed to be:
To determine if these qualifications were met, clear and quantifiable objectives were essential to empowering the engineering team.
A Lean approach
With input from the project stakeholders, a reverse timeline of essential events with key dates and milestones was established, including the go-live date, when the code should be frozen, the date when the Release Candidate would be submitted to the Apple/Google Store, the point at which real data from users/employees would be received, and when to start coding.
My 2019 Wrapped Spotify
To simplify communication and organization, milestones were set for Fridays. It eased decisions around dates, and brought consistency and accountability to set commitments.
To develop a product by the release date, we followed a lean approach to manage the development process. We took an incremental approach to product development and broke down the product vision into the bare bones of an MVP (minimum viable product) — Version 0.1; a stories container with audio and static stories…no animations whatsoever. From there, we began adding features based on the team’s goals for future versions, and delivered version 0.2 to market.
How we built it
The team began as a small group of iOS, Android, and backend engineers working to create a native experience on iOS and Android. Spotify premium free hack iphone. It was soon realized that the cost and effort needed to develop the personalized, shareable card for each story and user was underestimated — the decision to either re-scope the functionality or find another solution had to be made quickly.
The initial system design looked liked this:
The engineering team drafted a proposal and built a proof of concept of a backend service that could render those images, in real time, incorporating CEF (a C++ library), using HTML templates and CSS 3.1. The solution was clear, and the question soon became, “how do we staff a team with back-end and web engineers to be flexible with rigid time constraints?”
It’s never too early to get started
We were building a product for the largest marketing initiative of the year. Though we began work earlier than previous years, there were still challenges that made this an intense ride.
For a global marketing campaign, localization is an essential consideration. For example, in Japanese, line breaks can change the meaning of a sentence and break a message. And for the first time, right-to-left languages were supported. It wasn’t necessarily groundbreaking, but with the addition of animations like the genre bars or a spinning globe…?.
Numerous corner cases were found along the way simply due to the sheer magnitude of data processed, like what do we do if a user has only listened to podcasts? Or what if they only listened to a handful of podcasts? What if a user only listened to a single genre, or listened to music from one country? These were just a few of the cases we came across. There were many, many more. https://trailrenew346.weebly.com/spotify-pc-download-songs-to-mobile-phone.html.
The team needed to be resilient and so did our systems. We handled translations from the backend to have certain flexibility to deal with last minute translation issues. Like 1 hour before going live when a Japanese string was causing the iOS experience to crash for certain users.
The Results
The final system ended up looking like this:
![]()
Three days before going live, while doing load testing we realized we needed to scale up traffic estimations. We fine-tuned the GKE configuration, added an additional caching layer for the payload of our downstream dependencies, and removed a race condition in the Image Generator component. And as an additional precaution, we ran a data job to pre-generate some images for the initial peak of traffic — a 42-hour job generating around 535 million images completed 2 hours before going live.
We were happy to say that the 2019 Wrapped campaign was well received and building the native experience was worth the effort and stress to excite/delight audio fans all around the globe.
The fellowship of Wrapped
We’d like to thank the Edison Tribe under the Growth Opportunities Mission, Marketing, Brand + Creative, and all those who contributed to making this project successful. We couldn’t have done it without you. 2020 Wrapped is coming soon, so stay tuned and keep listening!
Comments are closed.
|
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |